Arad - Introducing a New Product
Arad made a strategic decision to develop and bring to the market a totally new type of economical ultrasonic water meters. The maXmark team was incorporated into the development project from the outset, and took responsibility to build a worldwide marketing campaign utilizing all the marketing tools available to the company. Arad was branded as a technology leader, and its new water meter was brought into focus through an nonconventional product presentation and ad campaign.
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