The power of the group

The Plasson Group, an Israeli market leader, includes several subsidiaries operating in a different market segments. After initial strategy discussions led by Maxmark, Plasson set as a goal to strengthen the Group's image as a large, stable and significant group, thereby strengthening the image of each of its subsidiaries.

The branding process included the construction of a uniform graphic language, clear rules for its implementation, and the design and creation of group image marketing tools, for application by all the companies in the group.

Brand Book


Office design