![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/top_image.jpg)
The power of the group
The Plasson Group, an Israeli market leader, includes several subsidiaries operating in a different market segments. After initial strategy discussions led by Maxmark, Plasson set as a goal to strengthen the Group's image as a large, stable and significant group, thereby strengthening the image of each of its subsidiaries.
The branding process included the construction of a uniform graphic language, clear rules for its implementation, and the design and creation of group image marketing tools, for application by all the companies in the group.
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/global.jpg)
Brand Book
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/brand_book.jpg)
Website
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/website.jpg)
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/branding.jpg)
Office design
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/office1.png)
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/office2.png)
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/office3.png)
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/office4.png)
Exhibition
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/exhibition.jpg)