![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson_live/top_image.jpg)
The power of the group
The Plasson Group, an Israeli market leader, includes several subsidiaries operating in a different market segments. After initial strategy discussions led by Maxmark, Plasson set as a goal to strengthen the Group's image as a large, stable and significant group, thereby strengthening the image of each of its subsidiaries.
The branding process included the construction of a uniform graphic language, clear rules for its implementation, and the design and creation of group image marketing tools, for application by all the companies in the group.
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson/global.jpg)
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson_live/after_top_img.jpg)
Icons
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson_live/icons.jpg)
Catalogs
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson_live/catalogs.jpg)
Image Movie
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson_live/after_video.jpg)
Website
![](https://www.maxmark.co.il/wp-content/themes/maxmark/images/plasson_live/website.jpg)