The power of the group

The Plasson Group, an Israeli market leader, includes several subsidiaries operating in a different market segments. After initial strategy discussions led by Maxmark, Plasson set as a goal to strengthen the Group's image as a large, stable and significant group, thereby strengthening the image of each of its subsidiaries.

The branding process included the construction of a uniform graphic language, clear rules for its implementation, and the design and creation of group image marketing tools, for application by all the companies in the group.



Image Movie