When the brand name is stronger than the company
BT9 is a high-tech company engaged in the development of hardware, software, information services and analytics to track food and pharmaceutical products along the global supply chain. The company's advanced system, Xsense™, is recognized as one of the leading systems in the field but is not recognized as a system developed by BT9.
As part of the company's efforts to develop the system and introduce new solutions, BT9 sought to strengthen its brand as an innovative, global and experienced company with a wide range of innovative solutions.
In a focused strategic process, BT9’s core segments were formulated, each product line’s unique advantages were defined, and dedicated marketing tools were designed and created.
Thanks to its intensive and uncompromising marketing activity, BT9 is today established as a leading and valued international supplier.